The Role of Sri Lankan Traditional Culture in Modern Mass Communication Practices

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Significance of the Study 1.4 Structure of the Paper 2. Historical Overview of Sri Lankan Culture 2.1 Origins and Evolution 2.2 Major Cultural Elements 2.3 Influence of Colonial Period 3. Traditional Communication Practices 3.1 Folk Media and Oral Traditions 3.2 Storytelling and Mythology 3.3 Traditional Festivals and Rituals 4. Modern Mass Communication in Sri Lanka 4.1 Development of Mass Media 4.2 Influence of Globalization 4.3 Current Media Landscape 5. Intersection of Tradition and Modernity 5.1 Traditional Influences on Modern Media 5.2 Hybrid Communication Practices 5.3 Case Studies on Media Integration 6. Cultural Symbols in Mass Media 6.1 Use of Traditional Symbols 6.2 Effect on Audience Perception 6.3 Success Stories 7. Challenges and Opportunities 7.1 Preservation vs. Innovation 7.2 Digital Media and Cultural Identity 7.3 Opportunities for Cultural Promotion 8. Conclusion and Recommendations 8.1 Summary of Findings 8.2 Implications for Future Research 8.3 Policy Recommendations