POLICYHOLDER SATISFACTION AND LOYALTY TOWARDS HEALTH INSURANCE SERVICES OF MYANMAR Insurance

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Research Questions 1.4 Significance of the Study 2. Literature Review 2.1 Definitions and Concepts 2.2 Previous Studies on Satisfaction 2.3 Loyalty in Health Insurance 2.4 Myanmar Insurance Context 3. Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Sampling Technique 3.4 Data Analysis Procedures 4. Health Insurance Services in Myanmar 4.1 Overview of Myanmar's Healthcare 4.2 Types of Health Insurance Available 4.3 Regulatory Framework 4.4 Challenges in the Sector 5. Factors Influencing Satisfaction 5.1 Service Quality Aspects 5.2 Price and Value Perception 5.3 Claims Processing Efficiency 5.4 Communication and Transparency 6. Loyalty Determinants in Insurance 6.1 Customer Retention Strategies 6.2 Impact of Satisfaction on Loyalty 6.3 Role of Trust and Reliability 6.4 Switching Barriers 7. Data Analysis and Findings 7.1 Demographic Characteristics of Respondents 7.2 Satisfaction Levels Assessment 7.3 Loyalty Patterns Identified 7.4 Correlation Analysis Results 8. Conclusions and Recommendations 8.1 Summary of Findings 8.2 Implications for Practice 8.3 Suggestions for Policy Improvement 8.4 Directions for Future Research

1. How do service quality aspects, price perception, and claims processing efficiency influence policyholder satisfaction with health insurance services in Myanmar? 2. In what ways does customer satisfaction affect loyalty towards health insurance providers, and what role do trust and switching barriers play in this relationship within the context of Myanmar?