La bataille de l’attention dans la communication Corporate : stratégies de fidélisation et rôle des newsletters en contexte d’infobésité

1. Introduction 1.1 Background and Context 1.2 Research Objectives 1.3 Structure of the Study 2. Theoretical Framework 2.1 Definition of Corporate Communication 2.2 Understanding Attention Economics 2.3 The Phenomenon of Infobesity 3. Attention in Corporate Communication 3.1 Importance of Audience Attention 3.2 Challenges in Capturing Attention 3.3 Impact of Digital Communication 4. Strategies for Retention 4.1 Customer Engagement Techniques 4.2 Personalization and Customization 4.3 Building Brand Loyalty 5. Role of Newsletters in Communication 5.1 Evolution of Corporate Newsletters 5.2 Designing Effective Newsletters 5.3 Measuring Newsletter Impact 6. Case Studies and Analysis 6.1 Successful Corporate Communication Cases 6.2 Failure Cases and Lessons Learned 6.3 Comparative Analysis 7. Challenges and Limitations 7.1 Overcoming Infobesity in Strategy 7.2 Limitations of Current Approaches 7.3 Ethical Considerations 8. Conclusion and Future Directions 8.1 Summary of Key Findings 8.2 Implications for Practice 8.3 Areas for Future Research

1. How do corporate communication strategies adapt to overcome the challenges of infobesity while maintaining audience attention and engagement through newsletters? 2. What role do personalization and customization in newsletters play in building brand loyalty in the context of attention economics in corporate communication?