1. Introduction 1.1 Background of the Decoy Effect 1.2 Purpose and Relevance of the Study 1.3 Research Questions and Hypotheses 1.4 Structure of the Paper 2. Literature Review 2.1 Theoretical Foundations of the Decoy Effect 2.2 Previous Studies and Findings 2.3 The Decoy Effect in Consumer Behavior 2.4 Awareness of Decision-Making Biases 2.5 Application in Marketing Strategies 3. Research Methodology 3.1 Research Design and Approach 3.2 Sampling and Participant Selection 3.3 Data Collection Methods 3.4 Data Analysis Techniques 3.5 Ethical Considerations 4. Theoretical Framework 4.1 Explanation of Key Concepts 4.2 Models of Decision-Making 4.3 Integration with Existing Theories 5. Analysis of Results 5.1 Participant Demographics 5.2 Impact of the Decoy Effect on Choices 5.3 Awareness and Reflection of Participants 5.4 Statistical Significance and Interpretation 6. Discussion 6.1 Interpretation of Findings 6.2 Comparison with Previous Research 6.3 Implications for Theory and Practice 6.4 Limitations of the Study 6.5 Recommendations for Future Research 7. Case Study: Vienna's Consumer Behavior 7.1 Overview of Consumer Behavior in Vienna 7.2 Application of Findings to Vienna's Market 7.3 Implications for Local Businesses 8. Conclusion 8.1 Summary of Key Findings 8.2 Contribution to the Field 8.3 Final Thoughts and Implications
1. How does the presence of a decoy option influence the likelihood of consumers in Vienna choosing the larger option in decision-making scenarios, and does this effect vary based on demographic factors? 2. Are consumers in Vienna consciously aware of the influence of the decoy effect on their decision-making processes, and how does this awareness (or lack thereof) affect their ability to identify decision-making biases?
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