"Wie kann Lamborghini seine Kunden trotz des Umstiegs auf E-Autos halten, und welche Marketingstrategien können dafür genutzt werden?"

1. Introduction 2. The Shift to Electric Vehicles 2.1 Historical Context and Trends 2.2 Impact on the Automotive Industry 2.3 Challenges and Opportunities 3. Lamborghini's Customer Base 3.1 Demographics and Preferences 3.2 Brand Loyalty Drivers 3.3 Consumer Expectations 4. Electric Vehicles in the Luxury Segment 4.1 Perception of Luxury Electric Cars 4.2 Competitor Analysis 4.3 Benchmarking Against Traditional Models 5. Lamborghini’s Current Position 5.1 Brand Identity and Evolution 5.2 Current Electric Vehicle Initiatives 5.3 Market Position and Strategy 6. Marketing Strategies for Customer Retention 6.1 Emotional Branding Techniques 6.2 Personalized Customer Experience 6.3 Leveraging Digital Marketing Channels 7. Future Roadmap for Lamborghini 7.1 Innovation in Product Development 7.2 Building Sustainable Brand Values 7.3 Collaborations and Partnerships 8. Conclusion and Recommendations 8.1 Summary of Key Insights 8.2 Strategic Recommendations 8.3 Implications for Future Research