THE INFLUENCE OF PERSONALIZED MARKETING ON ONLINE SHOPPING SATISFACTION OF CONSUMERS IN TAGUM CITY (quantitative; references start on 2020)

1. Introduction 1.1 Background of the Study 1.2 Research Problem 1.3 Objectives of the Study 1.4 Significance of the Study 1.5 Scope and Limitations 2. Literature Review 2.1 Concepts of Personalized Marketing 2.2 Online Shopping Satisfaction 2.3 Previous Studies on Marketing Influence 3. Theoretical Framework 3.1 Theoretical Models Used 3.2 Hypotheses Formulation 3.3 Variables Identification 4. Research Methodology 4.1 Research Design 4.2 Population and Sample 4.3 Data Collection Instruments 4.4 Data Analysis Techniques 5. Results and Analysis 5.1 Demographic Profile of Respondents 5.2 Influence on Shopping Satisfaction 5.3 Statistical Analysis and Findings 6. Discussion 6.1 Interpretation of Results 6.2 Comparison with Previous Studies 6.3 Implications for Marketers 7. Conclusion 7.1 Summary of Findings 7.2 Contributions to Marketing Research 7.3 Recommendations for Future Work 8. Limitations and Future Research 8.1 Study Limitations 8.2 Suggestions for Improvement 8.3 Proposed Future Research Directions