THE INFLUENCE OF PERSONALIZED MARKETING ON ONLINE SHOPPING SATISFACTION OF CONSUMERS IN TAGUM CITY

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Scope and Limitations 1.4 Significance of the Study 2. Literature Review 2.1 Definitions of Personalized Marketing 2.2 Online Shopping Behavior 2.3 Consumer Satisfaction Models 2.4 Studies on Personalized Marketing 2.5 Gap in Existing Literature 3. Theoretical Framework 3.1 Theories on Consumer Behavior 3.2 Models of Marketing Influence 3.3 Hypotheses Development 4. Research Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Sampling Techniques 4.4 Data Analysis Procedures 4.5 Limitations of Methodology 5. Findings and Analysis 5.1 Descriptive Statistics 5.2 Testing of Hypotheses 5.3 Discussion of Key Findings 6. Discussion 6.1 Interpretation of Results 6.2 Comparison with Previous Studies 6.3 Implications for Marketers 7. Conclusion 7.1 Summary of Findings 7.2 Contributions to Knowledge 7.3 Recommendations for Future Research 8. References and Further Reading 8.1 List of Cited Sources 8.2 Recommended Literature 8.3 Online Resources