1. Introduction 1.1 Background and Context 1.2 Objectives of the Study 1.3 Research Questions 1.4 Structure of the Paper 2. Conceptual Framework 2.1 Definition of User-Generated Content 2.2 History and Evolution of UGC 2.3 Types of User-Generated Content 3. Consumer Behavior Theories 3.1 Decision-Making Process 3.2 Influence of Social Proof 3.3 Role of Trust in Purchasing 4. Impact of UGC on Consumer Decisions 4.1 Role of Online Reviews 4.2 Social Media Influences 4.3 Effect of Visual UGC 5. Methodology 5.1 Research Design 5.2 Data Collection Methods 5.3 Analytical Techniques 6. Analysis and Findings 6.1 Descriptive Statistics 6.2 Correlation Between UGC and Sales 6.3 Case Studies 7. Discussion 7.1 Interpretation of Results 7.2 Implications for Marketers 7.3 Limitations of the Study 8. Conclusion 8.1 Summary of Findings 8.2 Recommendations for Future Research 8.3 Final Thoughts
Do you need help finding the right topic for your thesis? Use our interactive Topic Generator to come up with the perfect topic.
Go to Topic GeneratorDo you need inspiration for finding the perfect topic? We have over 10,000 suggestions for your thesis.
Go to Topic Database