1. Introduction 1.1 Background of the Study 1.2 Research Problem 1.3 Research Objectives 1.4 Research Questions 2. Literature Review 2.1 Social Media Content Marketing 2.2 Perception in Marketing 2.3 Online Sports Betting Industry 2.4 Case Studies in Nigeria 3. Theoretical Framework 3.1 Marketing Theories 3.2 Consumer Perception Theories 3.3 Social Media Engagement Models 4. Research Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Sampling Technique 4.4 Data Analysis Procedures 5. Social Media Strategies 5.1 Content Creation Techniques 5.2 Audience Targeting Methods 5.3 Engagement Metrics 5.4 Platform-specific Strategies 6. Analysis and Results 6.1 Data Presentation 6.2 Analysis of Results 6.3 Interpretation of Findings 7. Discussion 7.1 Impact on Consumer Perception 7.2 Effectiveness of Strategies 7.3 Comparison with Other Industries 8. Conclusion and Recommendations 8.1 Summary of Findings 8.2 Practical Recommendations 8.3 Future Research Directions
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