The impact of Buy Now, Pay Later services on consumer purchase intention in the Kathmandu Valley.

1. Introduction 1.1 Background of the Study 1.2 Research Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Significance of the Study 2. Literature Review 2.1 Overview of Buy Now, Pay Later Services 2.2 Consumer Purchase Intention Theories 2.3 BNPL Services in Nepal 2.4 Previous Studies on BNPL Impact 2.5 Gaps in Existing Literature 3. Theoretical Framework 3.1 Relevant Economic Theories 3.2 Psychological Factors in Purchases 3.3 BNPL Adoption Models 4. Research Methodology 4.1 Research Design 4.2 Sample Selection 4.3 Data Collection Methods 4.4 Data Analysis Techniques 4.5 Limitations and Delimitations 5. Data Analysis 5.1 Demographic Overview 5.2 Descriptive Statistics 5.3 Inferential Statistics 5.4 Hypothesis Testing 6. Results 6.1 Impact of BNPL on Purchase Intention 6.2 Consumer Behavior Patterns 6.3 Comparative Analysis with Traditional Methods 7. Discussion 7.1 Interpretation of Key Findings 7.2 Implications for Consumers 7.3 Implications for Retailers 7.4 Implications for Policymakers 8. Conclusion and Recommendations 8.1 Summary of Findings 8.2 Recommendations for Stakeholders 8.3 Suggestions for Future Research

1. How do Buy Now, Pay Later services influence the purchase intention of consumers in the Kathmandu Valley compared to traditional payment methods? 2. What psychological factors associated with Buy Now, Pay Later services affect consumer decision-making processes in the Kathmandu Valley?