1. Introduction 1.1 Background of Augmented Reality 1.2 Purpose of the Study 1.3 Research Questions 2. Theoretical Framework 2.1 Definition of Augmented Reality 2.2 Historical Perspective 2.3 Consumer Behavior Models 3. Augmented Reality Technologies 3.1 Hardware Components 3.2 Software Platforms 3.3 Interaction Techniques 4. Consumer Engagement through AR 4.1 Enhancing User Experience 4.2 Personalization and Customization 4.3 Gamification Strategies 5. Impact on Purchase Intentions 5.1 In-Store Experiences 5.2 Online Shopping Enhancements 5.3 Social Media Integration 6. Case Studies and Examples 6.1 Retail Industry Applications 6.2 Automotive Industry Innovations 6.3 AR in Tourism and Travel 7. Challenges and Limitations 7.1 Technological Barriers 7.2 Privacy Concerns 7.3 Cost Implications 8. Conclusion and Future Directions 8.1 Summary of Findings 8.2 Implications for Businesses 8.3 Suggestions for Further Research
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