Prototypische Integration von CRM und Projektmanagement am Beispiel der Marketing-Agentur Avidly

1. Introduction 1.1 Background and Motivation 1.2 Objectives of the Study 1.3 Methodology Overview 2. Literature Review 2.1 CRM Systems Overview 2.2 Project Management Techniques 2.3 Integration of CRM and Project Management 3. Case Study: Avidly Marketing Agency 3.1 Company Background 3.2 Current CRM Use at Avidly 3.3 Project Management Practices at Avidly 4. Integration Approach 4.1 Integration Requirements Analysis 4.2 Framework for Integration 4.3 Tools and Technologies Selection 5. Prototyping Process 5.1 Prototyping Methodology 5.2 Development Phases 5.3 Testing and Iteration 6. Implementation Challenges 6.1 Technical Challenges 6.2 Organizational Barriers 6.3 Change Management Strategies 7. Evaluation of Integration 7.1 Success Criteria Definition 7.2 Performance Metrics Analysis 7.3 Benefits and Limitations 8. Conclusion and Future Work 8.1 Summary of Findings 8.2 Recommendations for Avidly 8.3 Suggestions for Future Research