Investigating the Impact of Western Fashion on Social Identity Among Nigerian University Students

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Significance of the Study 1.4 Scope and Limitations 1.5 Structure of the Thesis 2. Literature Review 2.1 Social Identity Theory 2.2 Fashion and Identity 2.3 Western Fashion Trends 2.4 Nigerian Cultural Context 2.5 Previous Studies on Fashion Impact 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Sample Population and Sampling 3.4 Data Analysis Techniques 3.5 Ethical Considerations 4. Western Fashion Trends 4.1 Historical Overview 4.2 Key Designers and Brands 4.3 Influence of Media and Globalization 4.4 Adoption Patterns in Nigeria 5. Social Identity Formation 5.1 Conceptual Framework 5.2 Role of Fashion in Identity 5.3 Peer Influence and Group Dynamics 6. Impact on Nigerian Students 6.1 Fashion as a Status Symbol 6.2 Perceptions of Western Fashion 6.3 Gender Differences in Fashion Impact 6.4 Case Studies 7. Data Analysis and Findings 7.1 Quantitative Data Analysis 7.2 Qualitative Insights 7.3 Discussion of Key Findings 7.4 Comparison with Previous Research 8. Conclusion 8.1 Summary of Findings 8.2 Implications for Stakeholders 8.3 Recommendations for Future Research 8.4 Final Thoughts