1. Introduction 1.1 Research Context 1.2 Problem Statement 1.3 Objective of the Study 1.4 Research Questions 1.5 Structure of the Thesis 2. Literature Review 2.1 Understanding ESG in Tourism 2.2 Historical Background of Sustainable Tourism 2.3 Role of National Tourism Organisations 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 3.4 Limitations of the Study 4. ESG-Driven Initiatives 4.1 Definition and Scope 4.2 Key Components 4.3 Global Best Practices 5. Turismo De Portugal 5.1 Overview of Organisation 5.2 Strategic Vision and Goals 5.3 Impact on National Tourism 6. Empresas Turismo 360° Program 6.1 Program Overview 6.2 Implementation Strategies 6.3 Stakeholder Engagement 7. Transformation in SMEs 7.1 Adoption of Sustainable Practices 7.2 Challenges and Opportunities 7.3 Case Studies in Portugal 8. Discussion and Conclusion 8.1 Key Findings and Implications 8.2 Recommendations for Policy Makers 8.3 Future Research Directions
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