Exploring the Role of Cognitive Bias Awareness in Enhancing Strategic Decision-Making in Marketing Leadership

1. Introduction 1.1 Background and Context 1.2 Research Objectives 1.3 Structure of the Study 2. Literature Review 2.1 Cognitive Bias in Decision-Making 2.2 Strategic Decision-Making in Marketing 2.3 Leadership and Cognitive Processes 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Analysis Techniques 4. Cognitive Bias Awareness 4.1 Definition and Types 4.2 Impact on Decision-Making 4.3 Mitigation Strategies 5. Strategic Decision-Making 5.1 Decision-Making Models 5.2 Criteria for Effective Decisions 5.3 Challenges in Marketing Leadership 6. Marketing Leadership Dynamics 6.1 Role of Leadership Styles 6.2 Influence on Team Decisions 6.3 Integrating Bias Awareness 7. Case Studies 7.1 Case Study Selection 7.2 Analysis of Strategic Decisions 7.3 Lessons Learned 8. Conclusions and Implications 8.1 Summary of Findings 8.2 Implications for Practice 8.3 Future Research Directions