DEVELOPMENT OF A PREDICTIVE AND PRESCRIPTIVE ANALYTICS MODEL FOR FINANCIAL LITERACY AND DIGITAL ADOPTION AMONG WOMEN MICRO ENTREPRENUERS IN MALAYSIA

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Significance of the Study 1.4 Scope and Limitations 2. Literature Review 2.1 Financial Literacy in Micro Entrepreneurs 2.2 Digital Adoption in Entrepreneurship 2.3 Predictive and Prescriptive Analytics Models 2.4 Women Entrepreneurs in Malaysia 3. Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 3.4 Ethical Considerations 4. Development of Predictive Model 4.1 Model Design and Framework 4.2 Selection of Variables 4.3 Implementation Strategy 4.4 Validity and Reliability 5. Development of Prescriptive Model 5.1 Prescriptive Analytics Framework 5.2 Strategic Recommendations 5.3 Scenario Planning Techniques 5.4 Evaluation Criteria 6. Case Studies 6.1 Women Entrepreneurs Profiles 6.2 Application of Models 6.3 Results and Discussion 7. Findings and Discussion 7.1 Key Insights from Predictive Model 7.2 Insights from Prescriptive Model 7.3 Practical Implications 7.4 Limitations 8. Conclusion and Future Research 8.1 Summary of Findings 8.2 Contribution to Knowledge 8.3 Recommendations for Stakeholders 8.4 Directions for Future Research