DEVELOPMENT OF A PREDICTIVE AND PRESCRIPTIVE ANALYTICS MODEL FOR FINANCIAL LITERACY AND DIGITAL ADOPTION AMONG MICRO ENTREPRENUERS IN MALAYSIA

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Significance of the Study 1.4 Research Questions 2. Literature Review 2.1 Financial Literacy in Micro-Entrepreneurs 2.2 Digital Adoption Trends 2.3 Predictive Analytics Models 2.4 Prescriptive Analytics Insights 2.5 Case Studies in Malaysia 3. Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 3.4 Ethical Considerations 4. Conceptual Framework 4.1 Theoretical Underpinnings 4.2 Model Development Process 4.3 Variables and Indicators 4.4 Hypotheses Formulation 5. Data Analysis and Findings 5.1 Descriptive Statistics Overview 5.2 Predictive Model Outcomes 5.3 Prescriptive Model Recommendations 5.4 Comparison with Existing Models 6. Discussion 6.1 Interpretation of Findings 6.2 Implications for Micro-Entrepreneurs 6.3 Challenges in Model Implementation 6.4 Limitations of the Study 7. Conclusion 7.1 Summary of Key Findings 7.2 Contributions to Knowledge 7.3 Future Research Directions 7.4 Final Thoughts 8. References