1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Significance of the Study 1.4 Structure of the Thesis 2. Literature Review 2.1 Traditional Business Models 2.2 Circular Business Models 2.3 Market Retention Strategies 2.4 Previous Comparative Studies 3. Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 3.4 Limitations of the Study 4. Circular Business Model Overview 4.1 Concepts and Principles 4.2 Case Studies Analysis 4.3 Benefits and Challenges 5. Traditional Business Model Overview 5.1 Core Elements and Concepts 5.2 Case Studies Analysis 5.3 Advantages and Limitations 6. Market Retention in Circular Models 6.1 Strategies for Customer Retention 6.2 Innovations in Product Lifecycle 6.3 Customer Engagement Techniques 7. Market Retention in Traditional Models 7.1 Customer Loyalty Programs 7.2 Brand Strengthening Initiatives 7.3 Long-term Retention Strategies 8. Comparative Analysis and Findings 8.1 Key Differences Identified 8.2 Effectiveness of Retention Strategies 8.3 Implications for Business Practices 9. Conclusion and Recommendations 9.1 Summary of Key Findings 9.2 Strategic Recommendations 9.3 Future Research Directions
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