Analyzing the Impact of NFTs on Consumer Perception in Sustainable Luxury Brand Management

1. Introduction 1.1 Background of the Study 1.2 Research Objectives 1.3 Structure of the Thesis 2. Literature Review 2.1 Overview of NFTs 2.2 Consumer Perception Theories 2.3 Sustainable Luxury Brand Management 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Analysis Techniques 4. NFTs in Luxury Branding 4.1 Definition and Concepts 4.2 Current Trends in NFTs 4.3 Case Studies in Luxury Sector 5. Consumer Perception Analysis 5.1 Factors Influencing Perception 5.2 The Role of Sustainability 5.3 NFTs and Consumer Attitudes 6. Sustainable Luxury Strategies 6.1 Aligning NFTs with Sustainability 6.2 Brand Positioning with NFTs 6.3 Consumer Engagement Approaches 7. Discussion 7.1 Interpretation of Results 7.2 Implications for Brand Management 7.3 Challenges and Limitations 8. Conclusion 8.1 Summary of Findings 8.2 Recommendations for Brands 8.3 Future Research Directions