Analyzing the Impact of GenAI-Generated Content on Consumer Engagement in Social Media Marketing

1. Introduction 1.1 Background and Context 1.2 Purpose and Objectives 1.3 Research Questions 2. Literature Review 2.1 Overview of AI in Marketing 2.2 Consumer Engagement Theories 2.3 Previous Studies on GenAI Content 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 4. GenAI Technology Overview 4.1 What is GenAI? 4.2 Evolution of GenAI in Marketing 4.3 GenAI Tools and Platforms 5. Consumer Engagement Metrics 5.1 Defining Engagement in Social Media 5.2 Key Performance Indicators 5.3 Measurement Challenges 6. Case Studies Analysis 6.1 Case Study: Brand A 6.2 Case Study: Brand B 6.3 Comparative Analysis 7. Results and Discussion 7.1 Findings Overview 7.2 Interpretation of Results 7.3 Implications for Marketers 8. Conclusion 8.1 Summary of Key Findings 8.2 Limitations of the Study 8.3 Recommendations for Future Research