1. Introduction 1.1 Background and Motivation 1.2 Research Objectives 1.3 Scope and Limitations 1.4 Structure of the Thesis 2. Data Science in Retail 2.1 Definition and Importance 2.2 Techniques and Tools Used 2.3 Challenges in Data Collection 3. Competitive Strategies Overview 3.1 Concept of Competitive Strategy 3.2 Types of Strategies in Supermarkets 3.3 Evaluation Metrics 4. Data Collection and Methodology 4.1 Sources of Data 4.2 Data Preprocessing Steps 4.3 Analytical Methods Employed 5. Case Studies of Supermarkets 5.1 Case Study: Supermarket A 5.2 Case Study: Supermarket B 5.3 Case Study: Supermarket C 6. Analysis of Competitive Behaviors 6.1 Pricing Strategies Analysis 6.2 Product Placement Optimization 6.3 Customer Segmentation Findings 7. Implications for Market Regulation 7.1 Current Regulatory Framework 7.2 Impact of Competitive Strategies 7.3 Recommendations for Policymakers 8. Conclusion 8.1 Summary of Findings 8.2 Contributions to the Field 8.3 Future Research Directions
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