1. Introduction 1.1 Background and Motivation 1.2 Problem Statement 1.3 Research Objectives 1.4 Structure of the Work 2. Theoretical Framework 2.1 Basics of Asset Pricing 2.2 Household Financial Decision-Making 2.3 Behavioral Economics Concepts 3. Literature Review 3.1 Previous Studies on Asset Pricing 3.2 Behavioral Factors in Finance 3.3 Gaps in Current Literature 4. Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Data Analysis Techniques 5. Behavioral Factors Impacting Decisions 5.1 Risk Aversion 5.2 Overconfidence Bias 5.3 Herding Behavior 6. Asset Pricing Dynamics 6.1 Factors Influencing Asset Prices 6.2 Market Efficiency 6.3 Behavioral Anomalies 7. Empirical Analysis 7.1 Data Sources and Variables 7.2 Statistical Models Used 7.3 Interpretation of Results 8. Conclusions and Future Research 8.1 Summary of Findings 8.2 Implications for Financial Theory 8.3 Suggestions for Future Research
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