Analysis of Economic Challenges Faced by SME Beach Restaurant Owners in Hikkaduwa, Sri Lanka

1. Introduction 2. Literature Review 2.1 Economic Challenges for SMEs 2.2 Beach Tourism and Local Economies 2.3 SME Business Models in Sri Lanka 3. Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 4. Economic Environment of Hikkaduwa 4.1 Overview of Local Economy 4.2 Tourism Impact on SMEs 4.3 Competition Among Beach Restaurants 5. Financial Management Practices 5.1 Revenue Streams of SMEs 5.2 Cost Management Challenges 5.3 Access to Finance 6. Regulatory and Institutional Challenges 6.1 Business Regulations in Sri Lanka 6.2 Licensing and Compliance Issues 6.3 Government Support and Policies 7. Marketing and Customer Engagement 7.1 Marketing Strategies for Beach Restaurants 7.2 Tourist Demographics and Preferences 7.3 Challenges in Customer Retention 8. Case Studies 8.1 Successful SME Restaurant Models 8.2 Failure Analysis of Beach Restaurants 8.3 Lessons Learned from Case Studies 9. Conclusions and Recommendations 9.1 Summary of Key Findings 9.2 Strategic Recommendations for SMEs 9.3 Future Research Directions