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1. Introduction 1.1 Background of the Study 1.2 Objectives of the Study 1.3 Research Questions 1.4 Significance of the Study 2. Literature Review 2.1 Definition of Fashion Jewellery 2.2 Consumer Satisfaction Theories 2.3 Previous Studies on Fashion Jewellery 2.4 Market Trends in Chennai 3. Research Methodology 3.1 Research Design 3.2 Sample Selection 3.3 Data Collection Methods 3.4 Data Analysis Techniques 4. Consumer Preferences 4.1 Popular Fashion Jewellery Styles 4.2 Factors Influencing Preferences 4.3 Demographic Influences 4.4 Seasonal Trends 5. Consumer Satisfaction Factors 5.1 Product Quality and Pricing 5.2 Brand Loyalty and Perception 5.3 Customer Service Experience 5.4 Impact of Advertising 6. Analysis of Survey Data 6.1 Descriptive Statistics 6.2 Correlation Analysis 6.3 Regression Analysis 6.4 Key Findings 7. Discussion and Interpretation 7.1 Summary of Findings 7.2 Comparison with Existing Literature 7.3 Implications for Retailers 7.4 Limitations and Future Research 8. Conclusion 8.1 Recap of Main Points 8.2 Recommendations for Stakeholders 8.3 Final Thoughts and Conclusion
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